01Concept
Un paysage olfactif, pas une pub.
Film sensoriel pour African Leather — cuir chaud, poussière, herbes sèches. L'écran devait sentir avant de vendre.
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01 / Creative Publicity Campaign
Memo Paris
African Leather.
A short motion campaign for Memo Paris, built around the fragrance African Leather. Sound on — the film was written for the score.
Parcours
02Style
Chaleur, silhouette, silence.
Palette ocre / charbon, soleil tenu, regard de fauve. IA utilisée comme chambre noire — grain, or, ligne d'horizon.
03Résultat
Deux films, une signature olfactive.
Une version horizontale héro et un vertical social. Diffusé sur les canaux Memo Paris pour le lancement African Leather.
02 — Moodboard
The colour
of the heat.
Selected before any frame was shot. Eight images pinned to a wall : a cheetah against the sun, an eye held in shadow, an orange linen, a black hole rimmed with fire. The palette is the script.
#1a0a05→#f5d28a
03 — Storyboard
One gaze.
Held too long.
The whole campaign is anchored in a single feline gaze, sketched first by hand. Twelve frames — sun, silhouette, dust — all built to lead the eye back to it.
- 01 — Sun rises, alone.
- 02 — Silhouette walks across red.
- 03 — Cut to black, eye opens.
- 04 — Hold. Fragrance name fades in.
Full storyboard · 12 frames · graphite on paper
04 — The campaign
African Leather, in motion.
Sound is part of the work. Toggle the sound button on each film.
Click to play
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